Layrd Design: Creating a Warm and Earthy Salon (2024)

This week’s instalment of the Project of the Week series features a warm and earthy salon design by 2023 SBID Awards Finalist, Layrd Design.

Layrd Design completed this bespoke salon scheme for Douce. Douce is a 5 seat Salon, Cafe and Bar, this is a truly unique offering for Cambridge. The space is very welcoming with warm earthy tones throughout, from the walnut surfaces, concrete floor, dusty pink, deep greens and coffee colours. They designed a curved bar that was compact and functional to allow for both coffee service and alcoholic drinks. The front of this is clad in stainless steel as a nod to the former Air-Stream that was converted as a mobile salon and was located near to the new space.

SBID Awards Category: Retail Design

Practice: Layrd Design

Project: Douce

Location: Cambridge, United Kingdom

What was the client’s brief?

The brief was to take the clients vision for the space and turn this into a feasible and achievable scheme withing their budget. We were tasked with creating a unique salon space that also encompassed a small café/bar space which didn’t overlook or make the salon customers feel uncomfortable. Douce were looking to create a warm and welcoming setting so natural tones and earthy red and green tones were incorporated into the space.

The existing salon space was a mobile airstream located close to the new salon, they wanted the airstream to be included in the design in subtle ways as a hint to the heritage to the company.

What inspired the design of the project?

The existing airstreams and the values of Douce were big inspirations for the design. The need to create a calming, welcoming and timeless interior space.

What was the toughest hurdle your team overcame during the project?

The client had an incredible vision for their concept store. Creating this clear vision into a functioning design that met all of the necessary regulations, within budget, was a hurdle. Also creating a space that worked as a salon and a cafe at the same time and felt cohesive.

What was your team’s highlight of the project?

Seeing the bespoke Joinery elements all come together and work as they had been designed to work. There is a lot of bespoke elements to the space and you only see it all come together when they are installed.

Why did you enter the SBID Awards?

We have been finalists on two other occasions and the recognition and awareness from this is really great for our company growth and exposure. Company and team recognition for the completed project, as well as awareness of the concept store itself, Douce.

What has being an Award Finalist meant to you and your business?

We are immensely proud to be nominated for the third successive year, it has elevated our profile and brand exposure massively and contributed to our growth as a company.

Questions answered by Will Mayes, Director of Layrd Design.