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Choose a theme
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Install plugins
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Customize your layout
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Add functionality
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Optimize your site
6
Here’s what else to consider
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WordPress is one of the most popular and versatile platforms for web design. Whether you want to create a simple blog, a professional portfolio, or a full-fledged e-commerce site, WordPress can help you achieve your goals. In this article, you will learn how to use WordPress for web design, from choosing a theme and plugins, to customizing your layout and functionality, to optimizing your site for speed and security.
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- Cesar Briones Digital Designer / Co-Founder
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1 Choose a theme
One of the first steps to use WordPress for web design is to choose a theme that suits your needs and preferences. A theme is a collection of templates, styles, and functions that define the appearance and behavior of your site. WordPress offers thousands of free and premium themes for different purposes and niches, such as business, education, photography, or travel. You can browse and install themes from the WordPress dashboard, or upload your own theme files. You can also preview and customize your theme settings before activating it.
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Actually, the first step may not be to pick out a theme…. if you are using Oxygen Builder, it entirely disables themes from running, which improves load time in the websites we design from this approach to WordPress web design. The second approach that won’t need a theme is a headless implementation, which de-couples theme files and scripts, and only uses WordPress for the actual content. That said, these are the two best ways to build a fast, and good WordPress website experience. The third and more known way is via a custom theme or a proprietary or free one, which is able to load pretty quickly, but generally not as fast as the first two approaches mentioned.
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See AlsoWhat are the most important design considerations for a blog?Strategies for Effective WordPress Website Design | Big Red Jelly10 Essential Tips for WordPress Web Design and Development - Topics on SEO & BacklinksTips for Creating a Unique and Functioning Custom WordPress Website Design - Topics on SEO & Backlinks - Joanna Pineda
My firm often starts with one of the default WordPress themes because they are lightweight and beautiful. Then we modify them, add our preferred plugins, and create custom post types. We have found some third party themes to be hard to customized, especially when we need to create custom post types. So we've basically created our own themes and then modified them to suit specific clients' needs.
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2 Install plugins
Another way to use WordPress for web design is to install plugins that add extra features and functionality to your site. Plugins are software components that extend the capabilities of WordPress, such as adding contact forms, social media icons, sliders, galleries, or SEO tools. You can find and install plugins from the WordPress dashboard, or upload your own plugin files. You can also activate, deactivate, update, and delete plugins as needed. However, be careful not to install too many plugins, as they can affect your site's performance and security.
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Two plugins that are worth every penny for beginners looking to launch a successful site are Elementor and Yoast SEO. Both have free versions as well!Elementor is a what-you-see-is-what-you-get page builder, meaning you design your site (and even entire themes) visually instead of coding. I’ve used many WordPress page builders in my years of WordPress experience, and Elementor is by far the strongest in terms of functionality and usability. Yoast SEO is a search engine optimization (SEO) tool that runs a comprehensive checklist of SEO best practices on every page and post of your website. If you want your new blog or online store ranking highly in Google search results, this is the perfect plugin to get on the right track.
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Not just this, but be sure to test and verify each plug-in is compatible with the latest version of WordPress and that it doesn’t conflict with other plugins you have installed to extend functionality.
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3 Customize your layout
Once you have chosen a theme and installed some plugins, you can customize your layout to make your site more unique and attractive. WordPress allows you to edit your site's content and appearance using different options, such as the customizer, the block editor, the widget area, and the menu editor. You can use these options to change your site's colors, fonts, backgrounds, logos, headers, footers, sidebars, and navigation. You can also use the block editor to create and arrange different types of content blocks, such as paragraphs, images, videos, buttons, or columns.
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- Cesar Briones Digital Designer / Co-Founder
As someone who has tried multiple themes... I am going to recommend the Elementor Plugin (with Hello theme). The drag-and-drop interface makes customizing layouts a breeze - no more tinkering around in code for hours. You grab an element, like a button or image, and place it where you want on your page.Also, Elementor's editor panel offers a lot of options, from adjusting typography and colors to margins and padding. I especially love the responsive design mode, which lets me ensure my designs look great on all devices. For more advanced functionalities or custom work, there are some plugins like Crocoblock that enhance your design further and allow you to deliver truly custom websites that are easy to update for you or your clients.
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4 Add functionality
Another aspect of using WordPress for web design is to add functionality that enhances your site's usability and interactivity. WordPress offers various ways to add functionality to your site, such as creating pages, posts, categories, tags, comments, forms, media, and custom post types. You can use these elements to organize your content, communicate with your visitors, display your portfolio, sell your products, or showcase your testimonials. You can also use shortcodes and code snippets to insert dynamic content and features into your site, such as maps, calendars, or charts.
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- Mahmoud Abdelnaby Multimedia Specialist | Website Development | E-commerce Optimization | Content Creation | Graphic Design | Video Editing | Motion Graphics | Generative AI
I've found helpful when it comes to adding functionality is to use plugins. There are thousands of plugins available in the WordPress repository that can help you extend the functionality of your site without having to write any code. For example, if you want to add a contact form to your site, you can use a plugin like Contact Form 7 or Gravity Forms. However, it's important to be selective with the plugins you choose to use. Too many plugins can slow down your site and even cause conflicts between each other. So be sure to only use plugins that you really need and keep them updated.I've seen of a site that uses plugins to add functionality is a food blog that I follow.
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5 Optimize your site
The final step to use WordPress for web design is to optimize your site for speed and security. WordPress is a powerful platform, but it can also be vulnerable to hackers, malware, spam, and slow loading times. To protect and improve your site's performance and reliability, you should update WordPress, themes, and plugins regularly; use a reliable and secure web host; install security and backup plugins; use a caching plugin and CDN to reduce loading time; optimize images and code for web standards; and use SSL encryption and HTTPS protocol. By following these steps, you can create stunning websites that meet your needs and goals while keeping your site secure.
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When following this optimization guide, make sure you are checking page load speeds on various pages of the site. PageSpeed Insights is a free tool from Google that tells you where specifically to improve your site. It is worth the time to explore what optimizations you can do yourself (for example, using .webp images instead of .jpeg or .png, where applicable) rather than installing a whole bunch of plugins to do the job for you. WordPress beginners should know each plugin can be an eventual security risk or even break your site if it conflicts with another plugin or your theme. If you decide to use optimization and security plugins, make sure they are from reputable developers and actively supported.
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6 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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