New year, new trends. Immerse yourself in the dynamic world of graphic design as we break down the top 10 relevant trends for 2024.
Thanks to the ever-evolving nature of trends in design, it is crucial that you are always up to date, because before you know it the trend will have come and gone, and you will have missed your chance to make the most of it. Customers notice trending topics, and understanding and utilizing relevant trends sends a message that you are ahead of the times, and more importantly that you care about your audience. And because trends and technological advancements often go hand in hand, it just makes sense that your designs are optimized for the latest platforms and technologies. Don’t know where to start? Not to worry – in this blog post we’ve summarized the best and boldest graphic design trends of 2024 to help give you some inspiration to create your best designs yet. We’re going to cover everything with AI and 3D techniques, to Barbie-esque vibrant colour palettes and vintage-inspired Retro Pixel Designs.
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The Top 10 Graphic Design Trends of 2024
1. AI-enhanced design practices
AI has already been a hot topic of debate, and perhaps even more so in the world of art. Be that as it may, AI is not going anywhere and will continue to trend in 2024. Many designers argue that AI destroys the integrity of art, but try not to view AI as the enemy but rather as a supporter for your creativity and productivity. Making the most of AI can be done by using it to optimize your work processes, rather than to replace it. For example, utilizing tools such as automated image resizing or background removal can save you enough time to focus on design conception and to finish off works with that ever-so-important human touch. A great example of an AI sidekick for designers is Adobe Sensei, which is powered by machine learning and built to elevate and optimize your creative flow. It makes your life easier by taking over tedious tasks, personalizing experiences and opening a new world of possibilities, all within your favorite Adobe apps.
2. 3D Art – 3D hyper surrealism
3D art has consistently been a trend in the graphic design world for a long time and will continue to trend in 2024. It is a design style that can be utilized in particular to create visually engaging scenes, characters, and objects, to highlight the details and textures of the design. 3D art can also be combined with other design elements such as typography, photography, and illustration to transform it to another style of graphic design – 3D hyper surrealism. In merging hyper-realistic and surreal 3D designs with bright colors and experimental fonts comes a huge potential for bold self-expression and playful creativity.
3. Vibrant & Candy colour palette
Thanks to the pink-explosion created by the release of the Barbie movie last year the ever-trendy vibrant colors is definitely going to see an increase in popularity in 2024. Bright, colorful graphic designs with a wide range of contrasting colors are particularly eye-catching and visually stimulating, and Barbie’s signature pink will continue its reign as a trending colour this year. Use it in combination with other vivid and playful colors and shapes.
4. Future Fusion – Holographic design & abstract gradient
An unlikely pairing creates a unique aesthetic with future fusion. Combining futuristic designs with a down-to-earth basis. Dark aesthetics with shimmering elements and digital fonts bind innovation and humanity. For example holographic surrealism, inspired by science fiction, add a luminescent quality to designs through its iridescent colors and metallic sheens. Pair this with abstract and artistic gradients, which are gaining popularity, and you’ve got a dynamic and captivating design. We are definitely going to see a rise in different variations of gradients in 2024.
5. Risograph & Grain Risograph
Originating as a printing technique from Japan in the 80s, Risograph & Grain Risograph are set to trend in 2024, with the grainy texture adding depth to minimalist designs in a familiar way. Grainy textures give designs a realistic, vintage look without taking away from the integrity of the original design, which makes the Risograph-effect especially popular when creating retro or vintage designs.
6. Maximalism – the more the better
More is more when it comes of maximalism, and this design movement is an explosion of colors, objects, shapes, and patterns. Add some funky fonts, tell a story with your elements and keep your viewer engaged for even longer. Bound to make a comeback in 2024, maximalism is unapologetically loud and inspires visually rich and stimulating designs.
7. Retro Pixels
How about another quick blast from the past? Pixel art is back in trend, a nod to the nostalgic world of classic video games in the early digital age. Infusing these playful, old-school elements with modern, high-quality techniques gives new life and potential to pixel art, and in turn represents how the old-school classics are too good to simply let go. Be prepared to see more and more retro pixels used in everything from websites to posters.
8. Nature-inspired aesthetic – colors of nature
In a world of pandemics and climate change, there has definitely been an increase in attention to health and the environment. This has inevitably led to an increase in organic and environmentally friendly products. With that we’ve seen a trend towards more earthy tones and colors, such as natural greens and browns, as well as sunny yellows. 2024 will see an increased focus on nature and the natural beauty of the planet, with the graphic design trend taking inspiration from its elements through textures, patterns, and colors.
9. Geometric shapes (inspired by retro designs of 80-90s style)
Characterized by simplicity, bright colors, and inspiration from the 80s-90s style, the geometric shape graphic design style is often used for branding or social media posts. Simple shapes such as circles and squares in combination with the right colour scheme can send a clear message through visuals which are easy on the eye and yet somehow bold at the same time.
10. Experimental and bold typography
Enough with the tidy, straight-edge fonts. In 2024 we’re welcoming more playful fonts that wave, slide, pop, and drip before our eyes. Experimental typography are not identifiable by name or style but rather encapsulates a more creative energy which is expressed through funk lines, 3D elements or textures. Incorporate more liquid, metallic, or bold colored typography to your designs to keep up with the trends in 2024.
Want to learn more about previous design trends from 2023? Check out the spring and summer trend report from2023.
Feel like being up to date with the current colour & pattern trends as well? Check out our blog post on Colour and Print & Pattern Trends for Spring/Summer 2024.
If you have any questions, feel free to contact us right here in the comments or in theforum.
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